Tourism – Travel – Hospitality

Pfj – London – Requirements/Qualifications: · Manage a team of Paid Search specialists delivering campaign management activities for the global businesses, with particular responsibilities for selected language coverage · Own particular campaign management and optimisation improvement activities, working with the Platform and Analytics team to roll out and test new initiatives · Identify opportunities to leverage the Paid Search platform to reduce trafficking and manual reporting undertaken by the Paid Search Specialists, to increase focus on optimisation and analytical activities · Provide local overlays on forecasting and budgeting provided by Analytical group · Set clear priorities and tactical objectives to the Paid Search specialists to optimise channel for maximum profit potential · Help deliver the transition in-house of selected agency relationships · Synthesise large quantities of data to provide action oriented recommendations · Establish and manage relationships with internal, cross functi – Permanent – Full-time

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Senior Head of Search – Leisure and Tourism – London